PwC at Cannes: Driving creativity
Cannes Lions International Festival of Creativity 2023
PwC had an exciting time at Cannes Lions 2023! We hosted a series of sessions around generative AI, metaverse, customer experience, advertising and more. And if you couldn’t make it to Cannes in person, we brought the festival to you through our unique metaverse experience.
Check back in July for updates and key takeaways on the hottest trends from Cannes this year to help accelerate your marketing agenda.
PwC at Cannes Lions 2023
PwC x Virbela metaverse experience
We created a custom, virtual environment to bring highlights of Cannes Lions to you, no matter where you are in the world.
Couldn’t make it to Cannes? Register using the contact form for access and a live walkthrough of our metaverse experience. Our metaverse experience will be available through July 20th, 2023!
Discover the capabilities of the metaverse as you attend replays of live sessions from Cannes, learn more about sustainability at the ESG experience, hop on a guided tour, grab a selfie, and so much more.
Register using the contact form for access to our metaverse experience.
Session 1: Transforming the role of Telcos in marketing with Utiq
Hosts: Louise Kloster, Adform SVP of Marketing; William Harmer; CPO, Utiq; Alexandra Jerry-Bourne, Customer Success, Adform; Sam Tomlinson, PwC UK Media Leader
Session 2: Transforming your advertising approach in China (with China Advertising Association)
Hosts: Zhang Guohua, President of China Advertising Association; Cecilia Yau, PwC Mainland China and Hong Kong Media Leader
Session 3: PwC's 2024 Global Entertainment & Media Outlook launch
Hosts: Werner Ballhaus, PwC Global Media Leader; CJ Bangah, PwC US Principal & IAB Relationship Leader; Dan Bunyan, PwC UK Partner
Session 1: Transforming trust and transparency (with Weare8)
Hosts: Sue Fennessy, Weare8 Founder & CEO; Lizzie Young, Weare8; Rio Ferdinand, Weare8 Partner; Adam Edelshain, PwC UK Director
Session 2: Transforming media, retail media and more (with Criteo, Salesforce and ISBA)
Hosts: Neil Robinson, Salesforce Global Digital Growth Leader; Jill Orr, Criteo EMEA Managing Director; Bobi Carley, ISBA Head of Media; Chris Humphrey, PwC Consultant
Session 3: Transforming marketing and customer experience
Hosts: Angie Gifford, VP EMEA for Meta; Brad Herndon, PwC US MarTech Leader; Tom Adams, PwC UK Marketing Transformation & Experience Consulting Leader; Mathias Elsasser, PwC Europe Marketing Transformation Leader
Session 1: Transforming attention: Exclusive insights from PwC’s groundbreaking tests of Lumen’s attention model
Hosts: Mike Follett, Lumen CEO; Simon Peel, Haleon VP of Global Media; Sam Tomlinson, PwC UK Media Leader
Session 2: Using DEI as a differentiator in campaign activation and employee engagement (with Amazon)
Hosts: Dr. Evaristus Mainsah, Amazon Ads VP of People Experience and Technology; Samira Bakhtiar, AWS Director of Global Media & Entertainment; Jeannine Shao Collins, Chief Client Officer, Kargo; Mary Shelton Rose, PwC UK TMT Leader
Session 3: Transforming our industry: Fireside chat with the Head of Native Advertising at Microsoft, Supriya Dev-Purkaystha, hosted by Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network.
Hosts: Emily Roberts, The Women In Programmatic Network Co-Founder of and PwC UK Senior Associate
Session 4: Transforming cinema advertising (with Digital Cinema Media)
Hosts: Karen Stacey, Digital Cinema Media CEO; Adam Edelshain, PwC UK Director
Session 5: Transforming advertising as a force for good (with Ad Net Zero)
Hosts: Sebastian Munden, Ad Net Zero, Chair; Stephen Woodford, Advertising Association CEO; Julia Ramsay, PwC UK Director
Session 1: Developing next generation of immersive experiences
Come learn the keys to unleashing the magic in VR, AR, XR, the Metaverse, and Generative AI in a sustainable and memorable way.
Hosts: Chris Duffey, Adobe Creative Cloud’s Strategic Development Manager; Alex Howland, Virbela Co-Founder and CEO; Becks Perfect, Founder of Nifty World; Roberto Hernandez, PwC Global Metaverse Leader and US Chief Innovation Officer; Theo Rocha, Director of Creative Shop LATAM at Meta
Session 2: Managing growth and risks with GenAI
Hosts: Lynne Kjolso, VP of Global Partner and Retail Media, Microsoft; Bret Greenstein, PwC US Generative AI Leader
Session 3: Transforming digital advertising: what does true optimisation look like? (with ISBA and Omnicom)
Hosts: Phil Smith, ISBA’s Director General; Kathleen Saxton, Omnicom CMO; Sam Tomlinson, PwC UK Media Leader
Budgets under siege: Winning boardroom support for your marketing
Tuesday, 20 June, Palais II Stage
The business impact of creativity can feel elusive, but quantifying it remains imperative for growth. Today, marketing budgets are under greater pressure from the boardroom and CFOs who may lack alignment, and are likely skeptical about the business value delivered by marketing.
In this session, PwC and industry leaders shared their experiences on influencing marketing investment decisions.
What inspires creativity at PwC?
“How do you drive progress through creativity?”
CJ Bangah
PwC US Principal & IAB Relationship Leader
“Start with a strong vision, and back it up with the details.”
Emmanuelle Rivet
Vice Chair, PwC Global Technology Leader
“Embracing and experimenting with emerging tech such as VR and AI, help me further appreciate what is possible.”
Samrat Sharma
PwC US Marketing Transformation Leader
“I’m collaborating with a diverse team to deliver on our client's mission.”
Larissa Meek
PwC US Co-Chief Creative Officer
“By harnessing the creative potential within us all, we create a common thread that unites us all.”
Sam Tomlinson
PwC UK Media Leader
“I’m an ultra-runner…so I believe you can achieve anything with persistence.”
Roberto Hernandez
PwC Global Metaverse Leader and Chief Innovation
“By fostering the magic that results from the combination of innovation, industry expertise, and human ingenuity.”
PwC is named a 2023 Indigo Design Award winner in website design for its Customer Loyalty Survey
